Marketing for Roofers in Reading and Berkshire
Roofing work is won in the Map Pack because most roof enquiries start with a leak and a phone. We build your Google Business Profile around the roofing services you actually offer, fix the local signals on your site, and track the result on a geo-grid before and after so you can see the movement.
Why roofers lose work they should have won
Storm work goes to whoever is visible that week
After a bad night of wind, the searches spike and the calls go to the first three results. If you are not there, you sit that week out while someone else clears the backlog.
Roofing is a high-scam-anxiety trade
Customers are actively looking for reasons to trust or reject you. Reviews, real photos and a complete profile do more here than in almost any other trade, and most local roofing profiles have none of the three.
Your best jobs are not the ones you rank for
Everyone chases "roof repair". Full re-roofs, flat roof replacements and commercial work carry the margin, and almost nobody targets them properly.
The searches that actually pay for a roofer
We build the profile and the site around the jobs you want more of, not a generic trade label.
Emergency and repair keywords
"roof repair Reading", "emergency roofer near me", "leaking roof RG30". The urgent searches that convert on the first call.
Re-roofing and full replacements
The highest-value residential roofing work. Longer decision cycle, so your reviews and photographs do the selling before you arrive.
Flat roofing and GRP
Extensions, garages and dormers. A distinct search set that most general roofing profiles never list as a service.
Guttering, fascias and soffits
Lower value individually, but they keep the diary full between bigger jobs and generate the reviews that lift everything else.
What we actually do
- Geo-grid heatmap on your primary keyword before we touch anything, so there is a baseline
- Google Business Profile rebuilt: correct primary category, relevant secondaries, full service list, real photos
- Citations built and made consistent across the UK directories that still carry weight
- Local schema and on-page signals so Google knows which towns you serve
- A review request that goes out automatically after every completed job
- The same geo-grid again at day 90, side by side with the first one
The SEO retainer is £647/month with no setup fee. If you need a website too, that is separate work at £747 paid 50% to start and 50% on completion. All of it is on the pricing page.
Roofer questions, answered straight
It is one of the few channels where the customer is ready to book. Roof problems create urgency, and urgent customers call the first credible local result rather than filling in forms. That is exactly what the Map Pack delivers.
Referrals are excellent but passive: they arrive when someone else decides to mention you. Maps generates active enquiries from people searching right now. Most roofers we work with want to add a second pipeline, not replace the first one.
You can rank without one, but you convert far better with one, and the site is where the local signals live. If you need one we build it, and that is separate work at £747 paid 50% to start and 50% on completion.
If there is no measurable change in your ranking over 90 days, you get a 100% refund on the SEO fees. It covers SEO only, not website builds.
See where you rank first
We will run your heatmap free, show you the gaps, and tell you honestly whether we can move it. No obligation, no hard sell.