Marketing for Electricians in Reading and Berkshire
Electricians rank in the Map Pack by matching their Google Business Profile to the work they actually want: EICRs, rewires, EV chargers, fuse boards and emergency call-outs. We set the categories and services correctly, build the local signals, and measure the result on a geo-grid before and after.
Why electricians lose work they should have won
Your category is doing all the work and it is set wrong
For trades, the primary Google category carries more ranking weight than almost anything else. Plenty of local electricians sit under a vague category and wonder why they do not appear.
Landlord compliance is recurring revenue you are missing
EICRs run on a five-year cycle and letting agents search for them on a schedule. Ranking for that one term can be worth more than a dozen one-off call-outs.
EV charger demand is growing faster than the competition
Installer searches have risen sharply and very few local profiles list it as a service at all. It is one of the easiest gaps left in the trade.
The searches that actually pay for a electrician
We build the profile and the site around the jobs you want more of, not a generic trade label.
EICRs and landlord certificates
Recurring, scheduled and searched for by agents as well as homeowners. The most underrated term in the trade.
Rewires and fuse board upgrades
High job value, and the searches that justify the whole campaign on their own.
EV charger installation
Fast-growing demand, very thin local competition and a customer who researches properly before booking.
Emergency call-outs
"emergency electrician Reading", "no power RG6". Urgent, high intent and won by whoever appears first with reviews attached.
What we actually do
- Geo-grid heatmap on your primary keyword before we touch anything, so there is a baseline
- Google Business Profile rebuilt: correct primary category, relevant secondaries, full service list, real photos
- Citations built and made consistent across the UK directories that still carry weight
- Local schema and on-page signals so Google knows which towns you serve
- A review request that goes out automatically after every completed job
- The same geo-grid again at day 90, side by side with the first one
The SEO retainer is £647/month with no setup fee. If you need a website too, that is separate work at £747 paid 50% to start and 50% on completion. All of it is on the pricing page.
Electrician questions, answered straight
The most specific accurate one, usually "Electrician". The primary category is the single heaviest ranking factor for a trade profile, and a wrong or vague primary is one of the strongest negative signals there is. We check yours against the local competitors before changing anything.
No. For trades specifically, extra categories can dilute relevance rather than help. Two to four genuinely relevant secondaries is the sensible ceiling, and never for work you cannot actually take the call for.
Not directly, but it helps you convert. Put it on the profile and the site: customers comparing three electricians use accreditations to break the tie.
No measurable change in your ranking over 90 days and you get a 100% refund on the SEO fees. The exact threshold is agreed in writing first.
See where you rank first
We will run your heatmap free, show you the gaps, and tell you honestly whether we can move it. No obligation, no hard sell.