Marketing for Builders in Reading and Berkshire
Builders win Map Pack work by ranking for the specific job, not the word "builder". Extensions, loft conversions, renovations and groundworks are separate searches with separate intent. We structure your Google Business Profile and site around them and measure the result on a geo-grid before and after.
Why builders lose work they should have won
"Builder" is the wrong term to chase
It is the most contested and the least specific. The customer with a £60,000 extension budget is searching "house extension Reading", and the profiles that list it as a service are the ones that appear.
Long decision cycles punish a thin profile
Nobody books a loft conversion on the first call. They shortlist, they read reviews, they look at photos and they come back a week later. Everything on your profile is doing work while you are on site.
Your service list is probably empty
Google lets you list dozens of services. Most local building profiles list none, which means Google has to guess what you do from a single category.
The searches that actually pay for a builder
We build the profile and the site around the jobs you want more of, not a generic trade label.
Extensions and structural work
Single and double storey, rear and side return. The highest-value residential search set in the trade.
Loft conversions
A distinct search with distinct intent, and one that most general building profiles never list separately.
Renovations and refurbishments
Full house renovations, period property work and landlord refurbishments between tenancies.
Groundworks and driveways
Steadier work that keeps the diary full and generates reviews faster than the big projects do.
What we actually do
- Geo-grid heatmap on your primary keyword before we touch anything, so there is a baseline
- Google Business Profile rebuilt: correct primary category, relevant secondaries, full service list, real photos
- Citations built and made consistent across the UK directories that still carry weight
- Local schema and on-page signals so Google knows which towns you serve
- A review request that goes out automatically after every completed job
- The same geo-grid again at day 90, side by side with the first one
The SEO retainer is £647/month with no setup fee. If you need a website too, that is separate work at £747 paid 50% to start and 50% on completion. All of it is on the pricing page.
Builder questions, answered straight
You should be there, but it is the hardest term and the least profitable per click. The money is in the job-specific searches: extension, loft conversion, renovation. We target the job, not the job title.
More than you have, and gathered steadily rather than in a burst. Review signals are one of the heaviest factors in local ranking, and a sudden spike on a young profile is the classic trigger for Google to filter them. We set up a request flow that runs after every completed job.
Both. A one-van builder with a full diary and a good reputation is often the easiest profile to rank, because the competition is not trying very hard.
You get a 100% refund of the SEO fees. No measurable change in 90 days, measured on the same geo-grid, and the money comes back.
See where you rank first
We will run your heatmap free, show you the gaps, and tell you honestly whether we can move it. No obligation, no hard sell.